A Product Management Approach To Data Monetization
To consider data as an asset, data monetization should be connected with established research and development (R&D) and product management/marketing processes. To avoid oversimplifying the myriad challenges and tasks involved in data monetization, several essential concepts that are effectively executed will reap huge rewards. Making The Switch From Data Project Management To Data Product Management Even if you already have a data leader in place, such as a chief data officer (CDO) or an analytics leader, the first step toward data modernization services is to form a team tasked with identifying, researching, and providing demonstrated economic benefits from accessible data assets. A data and analytics executive, the enterprise architecture group, the chief digital officer, or even the head of a business unit could be reporting to them. Establishing a discrete, dedicated data product management function is crucial when business and data executives opt to pursue direct data monetiz...